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Hoxton is a premium spirits platform spanning six products and multiple international markets. We’re raising growth capital to accelerate international expansion and build the leading flavour-first spirits company.
£44bn flavoured spirits boom
Persistence Market Research
Six spirits, one brand
Potential returns of 10x based on recent category exits
HNW / SOPHISTICATED INVESTORS ONLY
Persistence Market Research
Bacardi Cocktail Trends Report 2026
Of all total beverage alcohol value growth over the past decade was driven by innovation
IWSR 2026
Spritz is #6 in the global top 10 cocktails for 2026
Bacardi Cocktail Trends Report 2026
Growth in spiced / flavoured rum over five years
WSTA 2024
Premium spirits growing 3.5x faster than mainstream in Australia
Bacardi Global Consumer Survey
In the past 36 months, strategic acquirers have completed multiple eight and nine-figure transactions for founder-led, flavour-forward spirits brands. Three deals are particularly relevant to the category Hoxton operates in.
Acquired by Diageo
Founded
2012
Cases at acquisition
180,000
Exit
£209m
Category
Premium rum
Acquired by Brown-Forman
Founded
2010
Cases at acquisition
170,000
Exit
£386m
Category
Mediterranean gin
Acquired by Diageo
Founded
2019
Cases at acquisition
66,000
Exit
£160m
Category
Flavoured tequila
Source: Public transaction disclosures and industry reporting. The above is factual context regarding completed third-party transactions in the premium spirits category. It is not a representation, projection, or forecast about Hoxton specifically, the likelihood of any future transaction involving Hoxton, or expected returns of any kind. Past category transactions are not indicative of future outcomes for any individual business. Each acquisition reflects the specific commercial, financial, and strategic context of that business and acquirer at the time of the transaction.
Most spirits brands are built around one category, anchored in heritage. Hoxton is built around flavour, with room to scale across categories.
Single-category flavour brands cap out at gin or rum. Heritage-led majors compete on tradition. The flavour-first, multi-category quadrant has historically been occupied only by the global majors – Diageo, Pernod Ricard, Bacardi.
Hoxton’s portfolio of six flavour-first liquids across gin, spritz, rum and whisky places it in the same quadrant as those acquirers – and as a credible challenger brand within their target pipeline.
The first shipment has cleared and the flavour-first range is now live on Chinese e-commerce, opening one of the largest and fastest-premiumising drinks markets in the world.
China’s younger, urban drinkers are moving exactly where Hoxton is built to win: imported, flavour-led spirits, a fast-growing cocktail culture, and demand shifting to lighter, fruit-forward serves. A natural next market for the brand’s repeatable, partner-led playbook.
Hoxton is growing internationally through leading distributors, retailers, and hospitality partners. Two major markets – the US (California with Amante 1530) and China – launched in 2026.
Maverick Drinks · Live
Alluvial / Amante · Launched May 26
Launched May 2026
In A Glass Group · Live
Cuzziol · Live
Ideal Distribution · Live
Invinopol · Live
Distribution channel
In negotiation
In negotiation
In negotiation
Pipeline
Hoxton’s flavour-first model has now been proven across three distinct international markets – each with different consumer dynamics – using a repeatable partner-led distribution strategy.
Distributed by Maverick Drinks
Pouring at Donovan Bar, Laki Kane, The Boundary
Listed at Master of Malt (UK’s #1 online spirits retailer
Northern launch at Tangerine, Manchester
Distributed by In A Glass Group
Pouring at Maybe Sammy – World’s 50 Best Bars
Listed in Dan Murphy’s, BWS, Coles
London Spritz the leading SKU in market
Distributed by Cuzziol Beverage
Sold in Tosano supermarket chain
Listed at Carlton Hotel Milano
14m Italians have aperitivo weekly
Our leadership combines a brand creator with a track record of consumer-led innovation, a CEO of two NASDAQ companies, and a global brand director who built Campari UK from inception. Together they bring the commercial discipline to scale our brand into a strategic asset.
Paul brings over 20 years of senior financial and operational leadership experience across the Middle East, Asia, the USA and Europe. He has led global operations for tier-one Wall Street institutions, NYSE-listed firms, and a Swiss family office.
Appointed as CEO of two NASDAQ-listed companies, he has built, scaled and transformed businesses across finance, data analytics, marketing and media – including successfully exiting his own venture. His expertise spans governance, reporting, international expansion, and positioning businesses for successful exit.
25 years across global drinks and premium consumer brands. Built Campari UK from inception as Commercial Director and Managing Director, doubling NSV and delivering EBIT break-even a year ahead of plan. Went on to lead Campari’s Northern Europe region across 10 markets. Background spans Bacardi-Brown Forman, Campari and illy.
The bartender who created the world’s first flavoured gins. Founder of award-winning London bar The Hoxton Pony (Best Bar UK / Best Bar London). Brand partnerships with Belvedere, Peroni, Mulberry, Bentley. Named a ‘Maverick’ by Harper’s Bazaar. Hoxton’s brand DNA and consumer instinct.
Leads production, supply chain and product quality across Hoxton’s international markets. Brings hands-on operational and project management experience, building the systems needed to scale the business efficiently across distribution territories.
IMPORTANT – PLEASE READ
The content of this promotion has not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on this promotion for the purpose of engaging in any investment activity may expose an individual to a significant risk of losing all of the property or other assets invested.
This communication is exempt from the general restriction in section 21 of the Financial Services and Markets Act 2000 on the basis that it is directed only at high net worth individuals (Article 48 of the Financial Promotion Order 2005) and self-certified sophisticated investors (Article 50A). Any person who is in any doubt about the investment to which this communication relates should consult an authorised person specialising in advising on investments of the kind in question.
Communicated by Boutique Spirits Co Limited (company number 16381427), 86-90 Paul Street, London EC2A 4NE, United Kingdom.
The Hoxton investor pack covers the full commercial case – financial detail, growth trajectory, market expansion plan, team and exit thesis. Available to qualifying investors who certify their status. Takes 60 seconds.
Available only to certified High Net Worth Individuals (Article 48) and Self-Certified Sophisticated Investors (Article 50A) of the Financial Promotion Order 2005.
LEGAL & REGULATORY NOTICE
The content of this promotion has not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on this promotion for the purpose of engaging in any investment activity may expose an individual to a significant risk of losing all of the property or other assets invested.
This communication is exempt from the general restriction in section 21 of the Financial Services and Markets Act 2000 (“FSMA”) on the basis that it is directed only at individuals who qualify as: (i) high net worth individuals within the meaning of Article 48 of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended by the Financial Services and Markets Act 2000 (Financial Promotion) (Amendment and Transitional Provision) Order 2024); or (ii) self-certified sophisticated investors within the meaning of Article 50A of that Order.
Any person who is in any doubt about the investment to which this communication relates should consult an authorised person specialising in advising on investments of the kind in question. Any person who does not fall within one of these categories must not rely on or act on the contents of this communication.
Any investment of this kind is speculative and involves a high degree of risk, including the possible loss of all capital invested. The protections afforded to retail clients under FSMA do not apply. The Financial Services Compensation Scheme and the Financial Ombudsman Service offer no protection in relation to this investment.
Communicated by Boutique Spirits Co Limited. Company Registration Number 16381427. Registered office: 86-90 Paul Street, London EC2A 4NE, United Kingdom.
2025 © Boutique Spirits Co Limited. Company Registration Number 16381427
2025 © Boutique Spirits Co Limited. Company Registration Number 16381427
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